Tom's Of Maine® Whole Care® with Fluoride Cinnamon Clove. Since 1970. Natural. Fluoride toothpaste. Fights cavities. Whitening. Fresh breath. Helps fight tartar. No artificial dyes or sweeteners. Net wt 4.7 oz (133g). What makes a product natural and good At Tom's, it includes how we make it. Cruelty free. No animal testing or animal ingredients. Sustainable practices are a priority in every aspect of our business. No artificial colors, flavors, fragrance, or preservatives. We strive to maximize recycled content and recyclability of our packaging. 5% (12 days) of employee time to volunteering. 10% of profits to human and environmental goodness. Empolyee volunteer day Mt. Agamentcus-York, Maine. We Believe What's Inside Matters™: Our Stewardship Model guides every decision we make, ensuring that our ingredients, processing, and packaging meet our rigorous standards for being natural, sustainable, and responsible. Use helps protect against cavities. Goodness = Less in Landfills: Recycle Tom's of Maine® and other packaging through the TerraCycle® collection program and earn rewards for your favorite nonprofit or school. Helps prevent tartar buildup with regular brushing. *Cinnamon oil and other natural flavor. BPA-free tube. 100% Recycled Paperboard™. Printed with Soy Ink™. Questions 1-800-FOR-TOMS (1-800-367-8667). We share every ingredient, its purpose, and its source at www.tomsofmaine.com. To learn more about our Stewardship Model and what "natural" means at Tom's of Maine, visit www.tomsofmaine.com. Visit www.tomsofmaine.com/terracycle to learn how. ©Tom's of Maine, Inc.